• By |Published On: February 9th, 2024|5.4 min read|

    Brand consistency is about providing your customers with the same experience and impression of who you are as a company when they interact with you, no matter the marketing avenue or communication channel.

  • The Top 6 Benefits of PIM for E-commerce Retailers in 2024
    By |Published On: January 26th, 2024|4.5 min read|

    E-commerce brands need a way to manage consistent, high-quality product information across print and digital channels. PIM systems can provide that single source of truth.

  • How PIM and AI Go Hand in Hand
    By |Published On: January 14th, 2024|5.7 min read|

    The global product information management (PIM) market is poised for significant growth over the next few years. While the PIM market hit $9.9 billion in 2021—a testament to eCommerce and omnichannel selling—it’s anticipated that the overall market will reach $16.5 billion by 2026.

  • By |Published On: December 12th, 2023|6.7 min read|

    Those claiming that the power of print is waning need only look at the numbers to see how far this is from the truth. Print media is one of the most trusted media channels among consumers, who reportedly trust newspapers and magazines to help make a purchase more than any other type of advertising. In fact, 82 percent of Americans rely on newspaper and magazine advertising as a reliable source.

  • 2024 Marketing Predictions for Retailers
    By |Published On: November 25th, 2023|4.8 min read|

    As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions?

  • By |Published On: November 14th, 2023|4.6 min read|

    The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors. In this month’s article, we look at the two companies’ plans and what they mean for retailers of every kind.

  • Why You Absolutely Need a Digital Catalog
    By |Published On: November 7th, 2023|5.5 min read|

    With your catalog, your customers want to see specific details for each product they might be interested in, with a thorough description, price list, and eye-catching photos that help them see how your products can fit into their lives.

  • By |Published On: October 21st, 2023|4.7 min read|

    Online and omnichannel retailers must be ready for the 2023 holiday shopping season—and now is the time to prepare. After all, there's no time on Black Friday or Cyber Monday to manually update product details by hand or update prices and promotions simultaneously. 

  • Can AI Help Retail? A No-Nonsense Strategy for Success in the AI Revolution
    By |Published On: October 17th, 2023|5 min read|

    A mere eleven months ago, OpenAI launched the public version of its AI-based, large language model, ChatGPT. In that short time, the noise surrounding AI has dominated the media, boardroom conversations, and almost every social gathering on the planet.