How does the ecommerce experience inform retail marketing and advertising strategy? More importantly, what tools will help retail marketers and advertisers succeed across multiple channels?
Agile marketing departments and their creative directors are resetting their strategies, and one of the critical components of those strategies is the use of data.
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.
Finding Time to Actually Design While Working On Data-Intensive Projects - Designers have more to do than hunt for images and product information. But when their printed and online designs involve complex data, they need tools to stay productive.