How PIM & DAM Are Essential to Retail Ecommerce Success
How does the ecommerce experience inform retail marketing and advertising strategy? More importantly, what tools will help retail marketers and advertisers succeed across multiple channels?
Using a PIM & DAM to Gear Up for Holiday Shopping Now
Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.
Do Consumers Still Use Retail Circulars?
The consumer landscape is rapidly shifting as savvy shoppers turn to their digital devices to shop online and find retail deals. However, that doesn’t mean retail circulars have become entirely obsolete!
Why Automating Weekly Circular Ads Is Every Retailer’s Secret Advantage
With so many challenges and channels to master, good marketing creative directors need every edge they can get. One such edge is the humble – and often marginalized – retail circular or flyer.
Commercial Printing Industry Outlook for 2022
As is the case with any industry that wishes to survive as the world evolves, the printing industry has also evolved alongside it to stay relevant and increase revenue.
How Automation Makes Print Production Successful
In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.
Simplifying Your Circular Ad Production
Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.
How Retailers Are Gearing Up for Growth with DAM
Agile marketing departments and their creative directors are resetting their strategies, and one of the critical components of those strategies is the use of data.
The Best Digital Tools Used By Successful Marketing Agencies
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!