• How to Advance Ad Production and Increase Creativity In Adobe InDesign
    By |Published On: October 18th, 2022|5.5 min read|

    As every InDesign user (and creative services manager) is painfully aware, it takes a lot of effort to produce high-quality advertising pieces.

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  • 5 Good Reasons Why Marketing Teams Need a DAM System
    By |Published On: September 21st, 2022|5.4 min read|

    Originally developed in the 1990s, DAM was a response to the rapid growth of digital image volume and the increasing difficulty users had finding individual images.

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  • How PIM & DAM Are Essential to Retail Ecommerce Success
    By |Published On: August 8th, 2022|5.1 min read|

    How does the ecommerce experience inform retail marketing and advertising strategy? More importantly, what tools will help retail marketers and advertisers succeed across multiple channels?

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  • Using a PIM & DAM to Gear Up for Holiday Shopping Now
    By |Published On: July 13th, 2022|8.8 min read|

    Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.

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  • Automate Retail Catalogs – From Conception to Completion
    By |Published On: June 30th, 2022|6 min read|

    In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.

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  • Why Automating Weekly Circular Ads Is Every Retailer’s Secret Advantage
    By |Published On: June 17th, 2022|5.2 min read|

    With so many challenges and channels to master, good marketing creative directors need every edge they can get. One such edge is the humble – and often marginalized – retail circular or flyer.

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  • How Automation Makes Print Production Successful
    By |Published On: April 28th, 2022|6.9 min read|

    In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.

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  • Simplifying Your Circular Ad Production
    By |Published On: March 29th, 2022|3.3 min read|

    Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.

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  • The Best Digital Tools Used By Successful Marketing Agencies
    By |Published On: December 21st, 2021|5.4 min read|

    As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!

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