How PIM & DAM Are Essential to Retail Ecommerce Success
How does the ecommerce experience inform retail marketing and advertising strategy? More importantly, what tools will help retail marketers and advertisers succeed across multiple channels?
Using a PIM & DAM to Gear Up for Holiday Shopping Now
Marketing teams are already thinking about the holiday shopping season, so they need data reliable data and updated assets.
Automate Retail Catalogs – From Conception to Completion
In this article we focus more on the “front end” of the catalog production process - the cost of planning and managing these complex, often beautiful, and compelling marketing vehicles.
Why Automating Weekly Circular Ads Is Every Retailer’s Secret Advantage
With so many challenges and channels to master, good marketing creative directors need every edge they can get. One such edge is the humble – and often marginalized – retail circular or flyer.
How Automation Makes Print Production Successful
In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.
Simplifying Your Circular Ad Production
Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.
The Best Digital Tools Used By Successful Marketing Agencies
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
6 Workflow Steps You Really Need If You Manage Retail Circular Production
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.