As retailers celebrate the end of the holiday shopping season and anxiously plan for the new year, one subject is on everyone’s mind: data. There’s so much of it, so decision-makers must ask some hard questions in 2024. Is our data managed as a “single source of truth” for marketing and advertising decisions?
The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors. In this month’s article, we look at the two companies’ plans and what they mean for retailers of every kind.
With your catalog, your customers want to see specific details for each product they might be interested in, with a thorough description, price list, and eye-catching photos that help them see how your products can fit into their lives.
Online and omnichannel retailers must be ready for the 2023 holiday shopping season—and now is the time to prepare. After all, there's no time on Black Friday or Cyber Monday to manually update product details by hand or update prices and promotions simultaneously.
A mere eleven months ago, OpenAI launched the public version of its AI-based, large language model, ChatGPT. In that short time, the noise surrounding AI has dominated the media, boardroom conversations, and almost every social gathering on the planet.
Digital catalogs are one way that retailers are helping customers dive deeper into their brand, explore their products, and learn more about who they are and what they have to offer.
There is little doubt that mastery of one’s data is the “secret sauce” for retailers’ and manufacturer’s success in an increasingly competitive world. Making the right data-driven decisions will make all the difference.
Email marketing is one of the most popular ways brands connect with their target audiences—far more so than traditional mail or almost any other marketing channel. But when the average person sends and receives around 121 emails daily, inspiring recipients to open up can be challenging.
Without a doubt, Artificial Intelligence is the number one story of 2023, with breaking news and hyperbolic predictions popping up daily. Retailers and their partners are justifiably concerned. Retail marketing and advertising directors are asking what AI will mean for their current operations and the future of retail marketing in general.
