Currently, around 70 percent of organizations<\/a> already have a digital transformation strategy or are in the process of creating one. Digital transformation is growing at unprecedented levels. Just how fast? In 2021, organizations spent $1.5 trillion on digital transformation globally. By the end of 2023, that figure is expected to climb to $6.8 trillion.<\/p>\n With all this focus on digital transformation, more and more digital assets are created every day, and organizations are relying more on these assets than ever before – which means brands need a platform to manage it all.<\/p>\n That\u2019s where digital asset management (DAM)<\/a> comes into play. A DAM platform<\/a> stores and organizes all of this information, empowering workflows and making it easy for users to find and share content quickly.<\/p>\n What should users know about employing a DAM solution? Here are the five best practices for digital asset management.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Your visual and creative assets<\/a> are powerful tools you can use to connect with your audience. In fact, over 60 percent of digital marketers<\/a> share that visual assets are essential to effective marketing strategies – and there\u2019s plenty of proof to back this up. For example, when people hear or read a message, they can recall and relay about 10 percent of this information<\/a> three days later. However, when that same message is paired with some visual graphic, people can remember 65 percent of the information after the same amount of time.<\/p>\n But here\u2019s the kicker: You can only use the assets that you know you have. So, there could be plenty of unused assets, or worse – your organization could wind up spending time and resources to recreate assets you already had but didn\u2019t know were there.<\/p>\n One of the most important things you can do when moving to a DAM solution is to conduct an audit<\/strong> of your existing assets, looking for things like:<\/p>\n This audit can help you not only make better use of your existing assets but also get a better idea of your digital asset management goals and find a DAM solution that fits your specific needs<\/a>. For example? A DAM solution designed to manage videos and images over multiple channels and outlets might mean that you should choose a DAM with an integrated workflow tool that fosters faster approval, collaboration, and distribution.<\/p>\n When moving to a cloud-based DAM platform like LAGO<\/b>, an audit will help you compile all your assets across your entire organization and bring them together in one place. Conducting such a thorough audit means everyone will have access to the same resources no matter where they are.<\/p>\n<\/div><\/div><\/div><\/div><\/div> It\u2019s been reported that 70 percent of companies<\/a> fail at their attempts at digital transformation. Why is this? Often, they don\u2019t bring their team on board or make their new technology solutions integral to their operations. So, over time, these underutilized tools fade into the background, and any efforts to improve their processes don\u2019t succeed.<\/p>\n One of the most important things you can do is build your workflow around your DAM platform<\/a>. Learn what your team members need from one work silo to the next, listen carefully to their concerns and what might help them do their job better, and choose – and use<\/em> – your DAM\u2019s workflow functionalities and automation tools<\/strong> to foster collaboration and communication in real-time throughout your processes, from creation to editing to approval to publishing. Well-utilized cloud-based workflows empower your team and all your partners to move through projects faster and more unified.<\/p>\n When you lean into the features that your DAM platform offers, like workflows<\/a> and production automation<\/a>, you benefit from well-designed workflow technology and ensure successful adoption across your entire organization.<\/p>\n<\/div><\/div><\/div> Estudio de caso LAGO<\/p>\n<\/div> Descubre c\u00f3mo Lowe’s automatiz\u00f3 la producci\u00f3n de sus anuncios circulares para agilizar el marketing digital y en las tiendas.<\/p>\n<\/div><\/div><\/div>\n
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