{"id":3041,"date":"2022-12-16T15:01:16","date_gmt":"2022-12-16T21:01:16","guid":{"rendered":"https:\/\/www.comosoft.us\/lat\/?p=3041"},"modified":"2023-01-25T09:10:41","modified_gmt":"2023-01-25T15:10:41","slug":"finding-your-best-dam-self-in-2023","status":"publish","type":"post","link":"https:\/\/www.comosoft.us\/lat\/blog\/finding-your-best-dam-self-in-2023\/","title":{"rendered":"Finding Your Best DAM Self in 2023"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1206.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Are you ready to make 2023 the best DAM year yet?<\/p>\n<p>There are so many considerations that factor into selecting new software. After all, you\u2019re making a considerable investment in your organization. Therefore, you want to weigh who will use it, their technology needs, and even what the ramp-up process will look like as you implement and learn your new solution.<\/p>\n<p>If you\u2019re on the hunt for the best DAM (that\u2019s <em>digital asset management <\/em>to you) software solution, you may have already done quite a bit of research and asked a lot of questions. Indeed, the average sales cycle for Software-as-a-Service (SaaS) solutions is between 3 and 6 months.<\/p>\n<p>But you\u2019re not just anybody. You\u2019re a DAM professional, and you know many options on the market today. The secret to finding the right solution lies in knowing what you need, what your team requires, what your operations are, and how your new technology aligns with your current digital ecosystem. Here\u2019s what you need to know.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three blog-list\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.33;\"><ol start=\"1\">\n<li>Get Organized<\/li>\n<\/ol><\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>When starting your search, it\u2019s time to get organized. To find the right fit, you need to understand your team\u2019s needs fully now and in the future. Not just for one team or a few folks &#8211; but for your whole DAM team. This understanding allows multiple stakeholders to have a say in what features you\u2019ll need and what system will work best for your organization. Don\u2019t forget people like your system administrator, who will be integral in integrating your new DAM into your workflow.<\/p>\n<p><strong>Identify Use Cases<\/strong><\/p>\n<p>What outcomes are your team after, and how can these solutions help you achieve them? Consider about common DAM system use cases and note what\u2019s most important to your operations. You\u2019ll want to identify the team needs for your organization, as well as the features to address these needs. Use cases may include:<\/p>\n<ul>\n<li>Filtering content into a single system<\/li>\n<li>Eliminating redundancies and features you don\u2019t need<\/li>\n<li>Sharing and publishing brand content<\/li>\n<li>Integrating your martech stack<\/li>\n<li>Repurposing high-performing content<\/li>\n<li>Tracking content efficacy<\/li>\n<li>Unifying your content workflow<\/li>\n<li>Bringing products to market faster<\/li>\n<li>Launching into new eCommerce channels<\/li>\n<\/ul>\n<p><strong>Take Note of Your Must-Have Features &amp; Functionalities<\/strong><\/p>\n<p>From these use cases, you can start to pinpoint the capabilities you just DAM well cannot live without. These may be very basic, like organizing your content, or more specifically, like integrating your company\u2019s individual workflow. Popular DAM features include:<\/p>\n<ul>\n<li>In-depth search functionalities<\/li>\n<li>An open API framework to foster integration<\/li>\n<li>Configurations for permission and access control<\/li>\n<li>In-app conversion of images<\/li>\n<li>Zero code needed for automation<\/li>\n<li>Mapping of metadata<\/li>\n<li>Analytics at the whole asset level<\/li>\n<li>Support for multiple file formats<\/li>\n<\/ul>\n<p>By comparing your use cases and the features you know you\u2019ll need first, researching the DAM systems will be much clearer, and you\u2019ll be able to select the best system for your team.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three blog-list\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.33;\"><ol start=\"2\">\n<li>Get Motivated and Get Your <em>Assets<\/em> in Gear<\/li>\n<\/ol><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>Now it\u2019s time to start evaluating solutions to discover which is right for you. With so many DAM system options available, it can be overwhelming until you remember that you only need the features applicable to your operations.<\/p>\n<p><strong>Researching Solutions &amp; Comparing Features<\/strong><\/p>\n<p>Once you know what your team needs, researching different systems with their varying DAM capabilities will be much straightforward. First, however, now is the time to get going\u2014and see the features you\u2019re looking for in action. After all, just because a vendor offers a particular feature, it doesn\u2019t necessarily mean it will function the way you want or need it to.<\/p>\n<p>Keep in mind every system can provide some value, but you\u2019re looking to see that the system you choose is indeed the right fit for you and your team so you can do your best work. So, how do you go about this?<\/p>\n<p>One way would be to include the use cases you send to vendors in your request for proposal so that you can evaluate each vendor, rating how well their features suit your unique use cases.<\/p>\n<p>Another tip? Sort the capabilities you\u2019re looking for by preference level so you can better discern which features you can\u2019t live without and which ones you might be willing to let go of if you find the right DAM for your most preferred functionalities. Also, be sure to read reviews as you go through your research. Not only will this give you better insight into how each DAM system performs, but it may also give you some inspiration for how different organizations make the most of the system within their operations. You may find some great ideas!<\/p>\n<p><strong>Keep Your Eye On the DAM Prize<\/strong><\/p>\n<p>Choosing a new DAM system is not a decision you can make in one day or even a few weeks. But that\u2019s by design. After all, you\u2019re making a significant investment in your organization. So, you\u2019ll want to take your time, research, and look deep into all the features and functionalities to find the solution.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three blog-list\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.33;\"><ol start=\"3\">\n<li>Make the Best DAM Choice You Can<\/li>\n<\/ol><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Now comes the hard-but-exciting part: Making a choice.<\/p>\n<p>As you evaluate your options, be sure to request demos so you can see how your new DAM will perform. For example? <a href=\"https:\/\/www.comosoft.us\/lat\/lago\/software-solutions\/digital-asset-management-system\/\">LAGO by Comosoft<\/a> is one solution you\u2019ll want to see in action to fully understand just what all it can do for you.<\/p>\n<p>LAGO isn\u2019t just a DAM. Instead, it\u2019s a multichannel marketing platform that integrates DAM and product information management (PIM) functionalities, plus an entire host of features that can transform your marketing production capabilities to take your operations to a brand new level.<\/p>\n<p>Additionally, LAGO offers:<\/p>\n<ul>\n<li>Secure user access to digital assets from any web browser<\/li>\n<li>Integrated image selection for better marketing communication<\/li>\n<li>Collaborative workflow tools to stay connected<\/li>\n<li>Automatic substitution of updated\/replaced assets in any active media campaign<\/li>\n<li>Tracking of digital and branded assets for effective brand marketing<\/li>\n<\/ul>\n<p><strong>Tips on Decision-Making<\/strong><\/p>\n<p>Making the right decision can feel challenging\u2014especially when you want to come up with the best possible solution to serve your organization to the fullest. Some thoughts to help in the decision-making process?<\/p>\n<ul>\n<li>Identify all the possible options and anticipate possible outcomes for each one<\/li>\n<li>Consider the needs and wants of your entire team and how they will be impacted<\/li>\n<\/ul>\n<p>Understand the long-term impact on projects, on each department, and your company<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column bonus-hide\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.33;\">BONUS: Hot DAM! Three Tips for Personal Self-Improvement in 2023<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>If you\u2019re searching for a new DAM solution, chances are you\u2019re a pretty driven individual. You\u2019re looking to make your organization a better place. And you\u2019re all about improvement. So, while you\u2019re bettering your organization in 2023, why not take steps towards a better you, too? Here are a few tips for a brighter future in the coming year:<\/p>\n<ol>\n<li><strong>Leave your comfort zone behind. <\/strong>Anytime we <a href=\"https:\/\/medium.com\/illumination\/personal-growth-tips-for-2023-f890b227445e\" target=\"_blank\" rel=\"noopener\">try new things<\/a>, it may be uncomfortable at first. But the only way we can grow is to expand our understanding. The familiar is comfortable, but that doesn\u2019t always mean it\u2019s good. Take small, meaningful steps, pace yourself, and try that new thing you\u2019ve always wanted to try. Chances are, you\u2019ll learn something about yourself along the way!<\/li>\n<li><strong>Embrace the unexpected. <\/strong>For better or worse, <a href=\"https:\/\/medium.com\/illumination\/personal-growth-tips-for-2023-f890b227445e\" target=\"_blank\" rel=\"noopener\">we cannot anticipate what\u2019s ahead<\/a>. Even if we plan everything out well in advance, we\u2019re only one part of a larger body: one piece playing on a chess board. Don\u2019t be afraid of the unexpected, embrace change, and learn to pivot when things don\u2019t go according to plan. You may love what you find along the way!<\/li>\n<li><strong>Choose three words. <\/strong>Are you sick of getting a few weeks into a new year only to let go of a New Year\u2019s Resolution? Instead of a resolution, <a href=\"https:\/\/chrisbrogan.com\/stories\/community\/3words2022\/\" target=\"_blank\" rel=\"noopener\">pick three words<\/a> to describe what you want to focus on in 2023. Do you want to focus on courage? Compassion? Flexibility? Curiosity? Decisiveness? Whatever you choose, to better remember your three words, pick words that all start with the same letter and let them guide you through the year.<\/li>\n<\/ol>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three blog-list\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.33;\">Comosoft: Here for You All DAM Year Long<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Here at Comosoft, we know choosing a new solution for your company is a big choice. That\u2019s why we\u2019re here to walk you through the process. LAGO is a multichannel marketing automation platform that\u2019s changing the industry, and we\u2019re eager to show you how.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready to make 2023 the best DAM year yet? You\u2019re a DAM professional, and you know many options on the market today. The secret to finding the right solution lies in knowing what you need, what your team requires, what your operations are, and how your new technology aligns with your current digital ecosystem. Here\u2019s what you need to know.<\/p>\n","protected":false},"author":3,"featured_media":3043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[46,78,57,34,51,47,43,39,42,38,62,56,33,40,53,58,29,37,20,36,30,54,44,48],"class_list":["post-3041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-adobe-indesign-integration","tag-best","tag-catalog-automation","tag-catalogs","tag-circular-ad-layouts","tag-collaboration","tag-collaborative-workflow","tag-dam-system","tag-database-publishing","tag-digital-asset-management","tag-digital-marketing","tag-digital-publishing","tag-indesign","tag-lago","tag-marketing-automation","tag-marketing-production-automation","tag-multichannel-marketing","tag-pim-system","tag-print","tag-product-information-management","tag-publishing","tag-retailer","tag-retailer-catalogs","tag-versioning-optimization"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/posts\/3041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/comments?post=3041"}],"version-history":[{"count":4,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/posts\/3041\/revisions"}],"predecessor-version":[{"id":3047,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/posts\/3041\/revisions\/3047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/media\/3043"}],"wp:attachment":[{"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/media?parent=3041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/categories?post=3041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/tags?post=3041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}