If you want to make smart, worthwhile improvements to your retail marketing strategy in 2023, it will be essential for you to make friends with digital technology.<\/p>\n
Consumers are adopting new ways to use digital communication, remote services, and mobile technology at unprecedented levels. Also, according to a\u00a0McKinsey study<\/a>, the retail industry is leading the way in helping them do it.<\/p>\n So, let\u2019s look at seven of the most important retail marketing trends for 2023.<\/p>\n<\/div><\/div><\/div><\/div><\/div> The popularity of voice-activated digital assistants and smart speakers continues to rise. According to Google, about 20% of searches<\/a> are done without a keyboard. Since 61% of consumers aged 25 to 64<\/a> already intend to use their voice device more in the future, Siri, Alexa, Cortana, Google Home, Amazon Echo, and others will influence content creation and online marketing for retail.<\/p>\n The use of voice search has even inspired a new option: visual search.<\/strong> Consumers can now upload an image into a search engine like Google Lens or Pinterest Lens and get information about an item in the picture.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Conversational marketing allows retailers to engage directly with visitors on their websites. It employs AI automation, chatbots with machine learning and natural language processing (NLP), and instant messaging so visitors can have a two-way, real-time, informal conversation with a brand they\u2019re shopping for. With consumers, conversational marketing tactics can replace a phone call, a brick-and-mortar visit, and even an email or an online form. It\u2019s a less formal communication channel that speaks to the need for personalization, instant gratification, and one-on-one interactions, making it more meaningful for the consumer.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Shopping on social media is becoming mainstream. Social commerce is predicted to grow three times as fast<\/a> as traditional eCommerce, more than doubling to $1.2 trillion in 2025. Retailers leverage influencer marketing, create content that fits into social media feeds, and integrate social media channels into their eCommerce platforms. Shoppable posts are largely popular because potential shoppers visit social platforms daily. A retailer can feature a product for people to view, learn more about, and buy without ever having to navigate away from the post. According to Forbes research<\/a>, about two-thirds of today\u2019s consumers use social media as part of their shopping strategy. Insider Intelligence reports<\/a> that in 2021, half of all U.S. adults made a purchase on social media. The convenience is phenomenal for shoppers, and both retailers and social media companies are noticing.<\/p>\n<\/div><\/div><\/div> Estudio de caso LAGO<\/p>\n<\/div> Descubre c\u00f3mo Lowe’s automatiz\u00f3 la producci\u00f3n de sus anuncios circulares para agilizar el marketing digital y en las tiendas.<\/p>\n<\/div><\/div><\/div>\n
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