{"id":2785,"date":"2022-08-24T10:54:55","date_gmt":"2022-08-24T15:54:55","guid":{"rendered":"https:\/\/www.comosoft.us\/lat\/?p=2785"},"modified":"2022-08-25T08:09:21","modified_gmt":"2022-08-25T13:09:21","slug":"3-emerging-image-formats-that-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/www.comosoft.us\/lat\/blog\/3-emerging-image-formats-that-marketers-need-to-know\/","title":{"rendered":"3 Emerging Image Formats that Marketers Need to Know"},"content":{"rendered":"

Multichannel marketing is constantly incorporating new tools and processes, especially on the digital front, that make website images better and faster.<\/h2><\/div>

Although they should be straightforward, image formats are rarely that. You save the image, logo, animation, or poster that you’ve generated. You can use it for anything now, right? A universal image format system would make life much simpler if only that were the case. Instead, a plethora of confusing acronyms overpowers us.<\/p>\n

Let’s face it: you frequently select the one you’ve heard of or used previously and assumed would work. Then you receive the message: Please send in PNG as this device does not accept this format. Sadly, this is just the beginning of your issues.<\/p>\n

When displaying photos for the web, we have various image formats to utilize. The primary distinction between image formats is the type of image codec that is used for encoding or decoding every type of image. An image codec is a representation of the algorithm used to compress, encode, and decode images into a particular file format for display on screens. Hence, many names like JPG, PNG, and GIF, among others. With the rise of mobile devices, 5G data, and the ever-increasing need for faster loading websites, new image and video formats are emerging to take on these challenges. Here is your primer on the latest versions so your team can be ready to use them!<\/p>\n<\/div><\/div><\/div>

WebP Format<\/h3><\/div>

The goal of Google’s WebP, a contemporary image format, is to improve lossless and lossy compression for photos on the web. WebP aims to create smaller images while maintaining richness because smaller images speed up the web. Additionally, WebP continues to support the expanding trend of animated graphics. It’s still in the works, but it will be significant.<\/p>\n

Lossy WebP compression bases its picture encoding on predictive encoding and the VP8 video codec. It predicts the value of a block of pixels using values from nearby blocks of pixels and only encodes the difference. Multiple image compression algorithms are used to turn photos into lossless WebP files.<\/p>\n

WebP lossy images are typically 25\u201334 percent smaller than JPEG images of comparable quality, whereas WebP lossless images generally are 26 percent smaller than PNG. They also make an excellent substitute for GIF images because they support animation.<\/p>\n

Advantages & Disadvantages<\/strong><\/p>\n