Are printed catalogs a relic of the past or making a comeback among retailers?<\/h3><\/div>Ever since the iconic Sears Big Book catalog\u2014and more recently, the IKEA catalog\u2014stopped publication, it may seem like print catalogs are no longer relevant or effective in marketing to today\u2019s retail consumers. We would argue, however, that they are making a comeback and may be more important than ever.<\/p>\n
Don\u2019t believe us? The Wall Street Journal<\/em><\/a> and Mobile Commerce<\/em><\/a> are reporting that print catalogs are very much alive and well\u2014and still result in approximately $850 in average annual purchases per consumer. This comeback is supported even further by mega-retailers Amazon and Wayfair who do nearly 100% of their sales online, but still print and send catalogs.<\/p>\n<\/div><\/div><\/div><\/div><\/div>How Are Print Catalogs Still Effective?<\/h3><\/div>Two main drivers for this apparent comeback are the changing retail<\/a> experience and the overcrowded space available to grab your customer\u2019s attention.<\/p>\nWhile brick and mortar shopping has declined, consumers still demand the same experience when shopping. A well-designed and branded catalog can provide the feel of in-store shopping with familiar lifestyle images and product display. Some catalogs\u2019 designs<\/a> are even on par with expensive coffee table books.<\/p>\n<\/div>While digital marketing is important, it\u2019s gotten more crowded with more barriers and less tracking options to reach your target audience. Getting your full product line and advertised incentives into your customer\u2019s hands can be gold. The printed catalog<\/a> is a tangible offering that showcases so much product data through text and graphics, that it becomes even easier than shopping online. All the information they need is right there, and they can mark the products they want to remember.<\/p>\n<\/div>This can be much more powerful than a banner ad or other display marketing options.<\/p>\n
Ever since the iconic Sears Big Book catalog\u2014and more recently, the IKEA catalog\u2014stopped publication, it may seem like print catalogs are no longer relevant or effective in marketing to today\u2019s retail consumers. We would argue, however, that they are making a comeback and may be more important than ever.<\/p>\n
Don\u2019t believe us? The Wall Street Journal<\/em><\/a> and Mobile Commerce<\/em><\/a> are reporting that print catalogs are very much alive and well\u2014and still result in approximately $850 in average annual purchases per consumer. This comeback is supported even further by mega-retailers Amazon and Wayfair who do nearly 100% of their sales online, but still print and send catalogs.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Two main drivers for this apparent comeback are the changing retail<\/a> experience and the overcrowded space available to grab your customer\u2019s attention.<\/p>\n While brick and mortar shopping has declined, consumers still demand the same experience when shopping. A well-designed and branded catalog can provide the feel of in-store shopping with familiar lifestyle images and product display. Some catalogs\u2019 designs<\/a> are even on par with expensive coffee table books.<\/p>\n<\/div> While digital marketing is important, it\u2019s gotten more crowded with more barriers and less tracking options to reach your target audience. Getting your full product line and advertised incentives into your customer\u2019s hands can be gold. The printed catalog<\/a> is a tangible offering that showcases so much product data through text and graphics, that it becomes even easier than shopping online. All the information they need is right there, and they can mark the products they want to remember.<\/p>\n<\/div> This can be much more powerful than a banner ad or other display marketing options.<\/p>\nHow Are Print Catalogs Still Effective?<\/h3><\/div>
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