{"id":1855,"date":"2021-03-15T14:29:07","date_gmt":"2021-03-15T19:29:07","guid":{"rendered":"https:\/\/www.comosoft.us\/lat\/?p=1855"},"modified":"2023-05-04T10:16:26","modified_gmt":"2023-05-04T15:16:26","slug":"ep2-establecer-puentes-entre-la-gestion-por-categorias-y-el-marketing","status":"publish","type":"post","link":"https:\/\/www.comosoft.us\/lat\/blog\/webinarios\/ep2-establecer-puentes-entre-la-gestion-por-categorias-y-el-marketing\/","title":{"rendered":"Webinar: Episodio 2 \u2013 Establecer puentes entre la gesti\u00f3n por categor\u00edas y el marketing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1206.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.29;\">Derribe sus muros de comunicaci\u00f3n y optimice su workflow<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Todo comienza con una planificaci\u00f3n adecuada. Descubra c\u00f3mo LAGO Whiteboard permite a la gesti\u00f3n por categor\u00edas realizar estas tareas de forma eficiente en una aplicaci\u00f3n central conectada a su sistema ERP, as\u00ed como al departamento de marketing, incluyendo el dise\u00f1o y la producci\u00f3n de folletos en el proceso posterior.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#b2b2b2;border-color:#b2b2b2;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/pBvJxsHvwf4?wmode=transparent&autoplay=0&amp;rel=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1206.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.38;\">Lo que aprender\u00e1:<\/h5><\/div><div class=\"fusion-text fusion-text-2\"><div class=\"uncont\">\n<p>El traspaso de informaci\u00f3n relacionada con la planificaci\u00f3n de una circular desde la gesti\u00f3n de categor\u00edas al marketing o a las agencias de dise\u00f1o externas es un paso crucial dentro del proceso de producci\u00f3n. La falta de informaci\u00f3n o los errores pueden provocar retrasos y\/o mayores costes en el futuro. Suele ser necesaria una estrecha supervisi\u00f3n por parte de varias personas. Descubra c\u00f3mo la conexi\u00f3n de LAGO Whiteboard -la aplicaci\u00f3n para la planificaci\u00f3n digital de folletos- y LAGO Layout -el plugin de InDesign m\u00e1s potente del mercado- garantiza que el tr\u00e1fico de informaci\u00f3n no se interrumpa, as\u00ed como que el generador autom\u00e1tico de maquetaci\u00f3n de LAGO mejora enormemente la velocidad de maquetaci\u00f3n y dise\u00f1o de p\u00e1ginas.<\/p>\n<ul>\n<li>Integraci\u00f3n directa entre LAGO Whiteboard y LAGO Layout<\/li>\n<li>Intercambio de datos consistente entre la gesti\u00f3n de categor\u00edas y el equipo de dise\u00f1o<\/li>\n<li>Creaci\u00f3n autom\u00e1tica de dise\u00f1os mediante plantillas inteligentes<\/li>\n<li>Tecnolog\u00eda de marcadores de posici\u00f3n para mostrar autom\u00e1ticamente precios, textos y todo lo relacionado con un producto en InDesign<\/li>\n<li>Creaci\u00f3n autom\u00e1tica de variantes regionales o espec\u00edficas de la tienda para el equipo de dise\u00f1o<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El traspaso de informaci\u00f3n relacionada con la planificaci\u00f3n de una circular desde la gesti\u00f3n de categor\u00edas al marketing o a las agencias de dise\u00f1o externas es un paso crucial dentro del proceso de producci\u00f3n.<\/p>\n","protected":false},"author":3,"featured_media":1830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[22],"tags":[39,38,24,40,29,37,36],"class_list":["post-1855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinarios","tag-dam-system","tag-digital-asset-management","tag-episodes","tag-lago","tag-multichannel-marketing","tag-pim-system","tag-product-information-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/posts\/1855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/comments?post=1855"}],"version-history":[{"count":5,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/posts\/1855\/revisions"}],"predecessor-version":[{"id":3433,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/posts\/1855\/revisions\/3433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/media\/1830"}],"wp:attachment":[{"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/media?parent=1855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/categories?post=1855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comosoft.us\/lat\/wp-json\/wp\/v2\/tags?post=1855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}