Designers have more to do than hunt for images and product information. But when their printed and online designs involve complex data, they need tools to stay productive.<\/h2><\/div><\/div><\/div><\/div><\/div>Graphic designers have powerful, unprecedented digital asset management solutions<\/a> at their disposal. Tasks that once took days or weeks now take only minutes. Instead of waiting for specialists to deliver retouched images and typeset copy, a designer can do it all within sophisticated design software.<\/p>\n<\/div>It\u2019s a mixed blessing\u2014especially in high-volume, product-intensive design projects. Think about catalogs<\/a> or retail flyers<\/a> with versions customized for multi-location retailers<\/a>. Just because you can<\/em><\/strong> create infinite versions of a complicated piece doesn\u2019t mean you have the resources to do so. The more complex a project is, and the more product and price variations each version requires, the more likely it is something will be missed creating more versioning reviews for marketing departments.<\/p>\n<\/div><\/div><\/div><\/div><\/div>The High Cost of Data Handling<\/h3><\/div>For B2B and B2C graphic designers, print and digital promotions very often involve products. Each piece features not only high-quality picture(s) but also descriptions, reviews, sizes, colors, pricing, and\/or promotion details.<\/p>\n<\/div>
Now, multiply that by the number of products per page, the number of pages, the frequency of each promotion, and the number of local variations. With so much information to juggle, there\u2019s a real risk of turning talented designers into data-entry operators. Hiring more designers is seldom cost-effective, especially if they don\u2019t have enough time to design! It\u2019s an endless cycle.<\/p>\n<\/div><\/div><\/div>
Just developing and finding images also consumes a percentage of a designer\u2019s time. One study found that designers can spend 20 to 30 percent of their day looking for the right images\u2014or the right versions\u2014to use in a layout.<\/p>\n
Cost of labor is only one factor. Data selection errors\u2014the wrong image or price for one of many versions of a catalog, for example\u2014can result in reprints, refunds, and even legal liability. Not only do designers have less time to design, they are increasingly prone to costly mistakes.<\/p>\n<\/div><\/div><\/div>
Estudio de caso LAGO<\/p>\n<\/div>
Descubre c\u00f3mo Lowe’s automatiz\u00f3 la producci\u00f3n de sus anuncios circulares para agilizar el marketing digital y en las tiendas.<\/p>\n<\/div><\/div><\/div>
Graphic designers have powerful, unprecedented digital asset management solutions<\/a> at their disposal. Tasks that once took days or weeks now take only minutes. Instead of waiting for specialists to deliver retouched images and typeset copy, a designer can do it all within sophisticated design software.<\/p>\n<\/div> It\u2019s a mixed blessing\u2014especially in high-volume, product-intensive design projects. Think about catalogs<\/a> or retail flyers<\/a> with versions customized for multi-location retailers<\/a>. Just because you can<\/em><\/strong> create infinite versions of a complicated piece doesn\u2019t mean you have the resources to do so. The more complex a project is, and the more product and price variations each version requires, the more likely it is something will be missed creating more versioning reviews for marketing departments.<\/p>\n<\/div><\/div><\/div><\/div><\/div> For B2B and B2C graphic designers, print and digital promotions very often involve products. Each piece features not only high-quality picture(s) but also descriptions, reviews, sizes, colors, pricing, and\/or promotion details.<\/p>\n<\/div> Now, multiply that by the number of products per page, the number of pages, the frequency of each promotion, and the number of local variations. With so much information to juggle, there\u2019s a real risk of turning talented designers into data-entry operators. Hiring more designers is seldom cost-effective, especially if they don\u2019t have enough time to design! It\u2019s an endless cycle.<\/p>\n<\/div><\/div><\/div> Just developing and finding images also consumes a percentage of a designer\u2019s time. One study found that designers can spend 20 to 30 percent of their day looking for the right images\u2014or the right versions\u2014to use in a layout.<\/p>\n Cost of labor is only one factor. Data selection errors\u2014the wrong image or price for one of many versions of a catalog, for example\u2014can result in reprints, refunds, and even legal liability. Not only do designers have less time to design, they are increasingly prone to costly mistakes.<\/p>\n<\/div><\/div><\/div> Estudio de caso LAGO<\/p>\n<\/div> Descubre c\u00f3mo Lowe’s automatiz\u00f3 la producci\u00f3n de sus anuncios circulares para agilizar el marketing digital y en las tiendas.<\/p>\n<\/div><\/div><\/div>The High Cost of Data Handling<\/h3><\/div>
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